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December 23, 2014

When the Speaker Calls: How McMorris Rodgers Was Picked for SOTU Response

boehner 159 022614 445x305 When the Speaker Calls: How McMorris Rodgers Was Picked for SOTU Response

(Bill Clark/CQ Roll Call)

Cathy McMorris Rodgers was back in Spokane, Wash., for the holidays, hosting her district staff Christmas party at the local Old Spaghetti Factory, when she heard she’d missed a call from Speaker John A. Boehner.

“It was late enough that I decided to wait until the next day to return his call, the next morning,” the Washington Republican recalled in a recent sit-down interview with CQ Roll Call. “But everything runs through your mind as to why Speaker Boehner would be calling.”

A pitch to deliver the official GOP rebuttal to the president’s State of the Union address was certainly “not on the list,” McMorris Rodgers said.

But that was exactly what Boehner was calling to discuss.

“He simply said that he and [Senate Minority Leader] Mitch McConnell had been talking, and they thought that I was the one that they’d like to see deliver the response to —” McMorris Rodgers stopped herself. “The Republican address. We didn’t call it a response. The Republican address following the State of the Union.”

The work started right away.

“First it was a conference call with my staff and Boehner’s staff and McConnell’s staff where they could start asking me questions: ‘What do you want to see in this speech, Cathy?’ And I wanted it to be positive,” she said. “I wanted it to be a more visionary statement about what Republicans stand for and where we’d like to see the country, and because I think we’re hungry, they’re hungry, to hear from us the way forward.”

In addition to the content of the speech itself, McMorris Rodgers had to think about the delivery and presentation, and what sort of message that would send. On that front, she said she was ultimately inspired by Dick Morris, a Bill Clinton adviser turned controversial political prognosticator.

“He does these weekly reports where he’s just sitting by a little table and talking,” she said of Morris, “and I don’t watch him all the time but I’ve watched enough of them and they’re easy to listen to, and I thought, ‘OK, maybe that’s the way I can approach this.’ We talked about doing it at the kitchen table, talked about doing it in the living room, we just explored all these different ideas and then we just went to work on the speech. And it was a lot that went into that. A lot of versions. And just when we thought we had the final version, we revised it again.”

The final verdict: McMorris Rodgers should be sitting perched on the edge of a sofa. (Watch the speech here.)

Even though her role was not announced for weeks, just a few days before the speech, plenty was going on behind the scenes.

The Washington Republican knew she did not have the same kind of national notoriety as GOP Sen. Marco Rubio of Florida, who had delivered the State of the Union rebuttal the year before. She would have to introduce herself to America.

She and her team developed a video and social-media campaign centered not around her No. 4 spot in Republican leadership or her legislative accomplishments but on her upbringing: how she helped to run her family’s fruit stand and worked at McDonald’s to pay for college, and how she now balances her congressional career with raising three young children with her husband.

“You can rattle off the committees on which you serve and the bills you introduced … but people are gonna relate to you more based on your personal experiences,” McMorris Rodgers explained. “A lot of people on Capitol Hill, they know certain aspects about [me], but this was really a way introduce me to the country because … maybe in this world people have a growing understanding of who I am and my background but for the rest of the country I am not as well known.”

Besides, she added, she thinks it’s part of why Boehner pitched her for the job in the first place — although she seemed to struggle to articulate what exactly made her stick out among all the possible candidates.

“Why did they pick me? Well, I think …” she paused. “We do our little weekly press conference, and I think, you think about … Well, I think [Boehner] doesn’t think I’m running for president! Well, I don’t know … less threatening or maybe … yeah, you should ask him.”

She laughed.

“I don’t know, I’ve thought that, I’ve thought that [Boehner] thought my story was a compelling story, he knows me enough now, he’s been to my district many times. I like to think I’m a regular person who people can connect with, a lot of my experiences, and he just said, ‘Be yourself.’ Whatever reason, the way I talk about these issues does resonate.”

And while it might make her “cringe” when critics say she’s only at the leadership table because of her gender, McMorris Rodgers acknowledged that her party was “smart to show that we have women [and] recognize we have to be presenting a diverse face.” (Read more of her thoughts about gender in politics here, and our story about her role in leadership here.)

“[Boehner] basically said, ‘Just be yourself,’” she recalled. “He said, ‘It doesn’t have to be a long speech and don’t over think it.’ That was pretty much it.”

She didn’t say whether Boehner warned her against repeating Rubio’s awkward water-gulping. But in the hours before she was set to deliver her response, McMorris Rodgers suggested she’d done her research, quipping to reporters as she strode through Statuary Hall: ”I’m staying hydrated!”

  • wolfbato

    charged with great responsibility … can’t wait for the other charges facing her are reported on

  • Sally

    Gee, she’s so intelligent she can’t even see that she is just a token to these guys..just like when they used Jindal and Rubio to appeal to Latinos, and blah people, they thought Rodgers would make all females swoon and just jump right on the bandwagon of the party determined to take away contraception as well as abortion. Yeah, we really are not that dumb, Boehner. And Cathy is only a little more sane than Palin, your other token choice. But don’t dare criticize these women, because they are conservative and Christian and whatever…it isn’t like the GOP has ever once criticized Hillary or Pelosi or Wasserman-Schultz, at least not in the past five minutes.

    • Layla

      Don’t criticize them? The Palin family have been beaten to death by liberals and the liberal media. You don’t get to make up your own facts.

      If you have an intelligent beef about what she said, mention it. Otherwise please give us all some peace.

      • BeverlyNC

        An ignorant backwoods woman who couldn’t name the 3 branches of our government, had to be taught who the foreign countries in Europe were and couldn’t even name our Allies – really? Palin was a disaster but instead of going back to Alaska and hiding for the total embarrassment she was (you betcha) she has kept showing her uneducated extremism and keeps herself a joke.

  • John

    She is one of the most authentic people in the House of Representatives and I’ve met most of them. She is not a rising star necessarily because of her position, but she identifies with the real issues people face everyday. Her child care issues are just as complicated as anyone else.

    • BeverlyNC

      Yea- that’s why she picked a woman with a totally false story about her Obamacare issues. That family had Medicare because her husband was on disability and because of her age. The lying woman even said she had not been on any state exchange or federal healthcare site “because she wanted to spite Obama”. What a lunatic. She was willing to go without healthcare to spite the President. Yea – a real Tea Party giant there!
      Lying about Obamacare is all desperate Republicans can do. And McMorris was NOT qualified. She sounded like a “stay at home” member of Congress, which she probably is, since Republicans have passed NO legislation in 6 years under Boehner

      • blfdjlj

        Republicans have passed over 50 jobs bills which the do-nothing Senate refuses to even consider.

    • Linda McHenry

      No John, her childcare issue are NOT “just as complicated as anyone else”. She works 112 days a year and makes $174,000. She has the best access to medical care we taxpayers can subsidize. She has a “stay at home retired (with a big fat government pension) husband to watch the kids. All of her constituents should be so lucky.

  • YONATAN C

    How sad that men like John Boehner will stand in the way of the passing of the unemployment extension bill that would help the more than two million unemployed workers and their families without benefits, and the means to survive economically, while seeking employment. How can he claim to be for fiscal responsibility when millions of our tax payers dollars are going to fund corporate welfare and foreign aid? When tax payers dollars were spent on bailing out the Banking and Airline industries, amongst other companies, where was their “fiscal responsibility” and budgetary concerns then? Why is helping the average working American worker and families, not as important?

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