A few weeks ago, I noticed a piece in Time headlined “The Best 6 Political Campaign Ads of the Summer (So Far).”
I’ve written columns about “the best” this or “the worst” that, so I’m certainly not opposed to columns that list personal assessments or even personal preferences. But my reaction to the Time magazine piece was quite different. The more I thought about it, the less I liked the headline and the article.
I should note that the writer of the piece did not write that the six ads cited were the best six ads — as the headline indicated — but only referred to “our take on 2014’s top 6 political ads of the summer.” In addition, the sub-headline teased about “six of this season’s political ads,” language that was also different from the article’s title.
Anyway, the piece listed and described six ads that were either the top ads, the best ads or merely among the best.
The ads were interesting or entertaining or both, I thought. I liked a number of them, but didn’t think all of them were great. But the problem is that even if I did love all six of them, did that make them the best ads of the summer?
I don’t think so. Full story