Ebola is an issue in the North Carolina Senate race. (Bill Clark/CQ Roll Call File Photo)
Millions of social conversations between North Carolina voters, candidates and big money special interest groups on Twitter provide compelling clues as to why Democratic Sen. Kay Hagan maintains a sliver of a lead over her Republican opponent, state Speaker Thom Tillis.
It may be surprising to learn that just 20 people were able to reach more than 23 million people in four weeks of Twitter conversations by directly engaging 5,936 North Carolinians who, in turn, amplified those tweets with viral precision to their friends, their friends’ friends and far beyond.
How will that viral influence impact the outcome on Tuesday? Verifeed pointed our social search and pattern recognition algorithms at understanding what issues were resonating with voters, who influences and amplifies sentiment, and how opinions change over time.
It’s education, stupid!