(Tom Williams/CQ Roll Call File Photo)
Millions of people have talked about the presidential contenders on Facebook as they officially launch campaigns. But despite some gaudy numbers, context and limits of the data cast doubt on the impact Facebook conversations will have on the race.
In the 24 hours surrounding Florida Sen. Marco Rubio’s Monday speech in Miami announcing his bid for the GOP nomination, 695,000 people on Facebook in the United States generated 1.3 million interactions (likes, posts, comments, shares) related to the senator and his announcement. That’s according to information provided by Facebook Policy Communications Manager Andy Stone, who also is an alumni of the Democratic Congressional Campaign Committee and House Majority PAC.