Steve Israel of New York is the DCCC’s chairman. (Douglas Graham/CQ Roll Call)
It’s time to pay more attention to television ad reservations; they have become another critical way party strategists communicate without coordinating under campaign finance laws.
Not too many cycles ago, political reporters rightly handled television ad reservations loosely and delicately as strategists from both parties used them to play games. Strategists would make some reservations with little or no intent to fulfill them in order to fake out the other party, the media or both.
But that was also a time when the party campaign committees (through their independent expenditure arms) dominated outside spending in races. Now, outside spending from non-party groups has increased, and party strategists can’t afford to pull in and out of competitive races or abruptly shift advertising plans because television spending strategies are more integrated.
“You can’t over-reserve anymore because once you’ve laid down that time, people are counting on you,” explained one Democratic strategist. Full story