Election Day is still more than a year away, but Illinois Republican Bruce Rauner is already deploying a popular campaign weapon: the barn jacket.
Rauner released two television ads on Tuesday in his bid to become the next governor in the Prairie State. In “Back to Work,” the wealthy venture capitalist dons a barn jacket and declares, “I’m a citizen, not a politician.”
But Rauner is just the latest politician to deploy the barn jacket as a campaign fashion accessory in an effort to appeal to the common folk. As candidates budget their multimillion-dollar campaigns, $95 on a Men’s Sandstone Chore Coat by Carhartt may be the best investment they will ever make.